
Loyal to the Craft at Warped Tour
This summer, the Find Your Grind Foundation joined forces with Loyal to the Craft to launch a unique pop-up experience at Warped Tour, blending music, purpose, and possibility into a powerful activation for youth across the country.
Set against the backdrop of one of the most iconic alternative music tours in the world, the Find Your Grind Foundation pop-up created a first-of-its-kind space where students, artists, and fans could explore who they are, not just what they want to do.
In partnership with Loyal to the Craft — a platform celebrating musicians who stay true to their creative journey — our pop-up served as a career inspiration hub, live demo studio, and community showcase all in one.
“This was more than a booth. It was a movement. We’re showing young people that their identity, values, and passions can shape real careers — and lives they love.”
Nick Gross, Founder, Find Your Grind
🔍 What the Pop-Up Offered
- Live workshops and artist talks on mental health, music careers, and personal branding
- Interactive storytelling stations featuring creatives, tech leaders, and educators
- Hands-on experiences where fans could step into real-world creative careers
- Access to Find Your Grind’s curriculum and scholarships
Warped Tour has always been more than a concert — it’s a culture. For FYG Foundation, that made it the perfect platform to connect with Gen Z dreamers, DIY creators, and students looking for more than just college brochures and test scores.
By showing up where they are — on tour, in the scene, and part of the music — we’re making career exploration something that feels real, accessible, and inspiring
Loyal to the Craft’s ethos — authenticity, artistry, and self-discovery — is deeply aligned with the mission of the Find Your Grind Foundation. Together, we amplified voices that often go unheard and gave young people a chance to see new futures for themselves
This pop-up is just the beginning. As we look to the future, Find Your Grind Foundation will continue to partner with festivals, cultural events, and industry leaders to bring purpose-driven career exploration into the real world — one stage, one story, and one student at a time.